Tips to Help Realtors Market Mid-Century Modern Homes

It’s widely known that Florida generally and the Tampa bay area specifically are the nation’s best known markets to list and sell mid-century modern houses.

These unique houses are in practically every Florida neighborhood built between 1940 and 1970 and, although already a big part of the Tampa real estate market (Temple Terrace in particular), the TV show Mad Men further expanded interest in this unique architecture with buyers around the nation by broadcasting a showcase of the mid-century modern architectural style.

And now there is help specifically designed to help Realtors market mid-century modern properties.

First Define Mid-Century Modern Advantages for the Home Buyer

As background, mid-century modern homes were designed to reflect the upbeat sentiment of the 1940s when World War II was being won, prosperity was growing and families were expanding their horizons. The mid-century modern architecture of the time was created with a forward-looking style that represented social change for the expansion of a better society.

Because of the unique and very specific architectural aspects of the period it’s crucial that real estate agents stress the advantages of these unique designs in their marketing. The designs elements that define the style include:

• Rooms with many open views to the outdoors and multiple access points to encourage healthy living by making it easy to see and get outside.
• Sliding-glass doors coupled with larges panes of glass to allow maximum light to enter rooms from multiple angles.
• Elevation changes to pique the imagination with half walls, interior cabinets of differing heights to create depth and small steps to create a split-level space.
• An exterior that is made up of geometric lines including flat roofs and clean, long visual lines.

Then Use Effective Marketing Tools to Drive Fast Closings

Working with a professional who is experienced in helping Realtors market mid-century modern real estate can make the difference – especially when dedicating your time and resources on obtaining listings and selling such truly unique properties.

At TampaBayWriter, we are professional copywriters who deliver freshly written, Realtor-specific copywriting solutions including website content, custom blog writing, writing your MLS listings and delivering writing solutions for other marketing avenues such as LinkedIn, mailers, e-mail blasts and more.

Because of the unique and very specific architectural aspects of mid-century modern real estate it’s crucial that Tampa real estate agents and Tampa Realtors alike stress the advantages that these unique designs offer in any and all marketing efforts.