8 Great, Low-Budget Pinterest Marketing Tips

For those who aren’t familiar, Pinterest is essentially a free, online scrapbook that enables users to post, organize and share your interests in words and pictures and also browse to discover new things from people who share your interests.

If you’re exploring Pinterest as a possible marketing tool remember that the primary demographic of Pinterest are women between the ages of 25 and 44. But don’t let that limit your use of this free marketing tool. This is a great complement to your other existing online marketing strategies.

Using Pinterest Made Easy

To use Pinterest simply log on and begin building your image and/or video collages by pinning them to your Pinterest board. You can use the Pinterest “Pin It” tool for Internet images/videos, upload your own images, or repin other user’s images to your Pinterest boards.

For marketing purposes keep in mind that similarly to other social media networks Pinterest is not a hard-sell tool. Market too hard and people will run. Create a Pinterest page that captures essence of your company and shares it with like-minded individuals to build a community that shares the same interests.

Soft-Sell Marketing through Pinterest

Here are eight great tips to use Pinterest to market your company and products on a limited budget.

1. Create Pinterest boards with a specific purpose such as the ways your company can help people but remember, sell the solution not your company.
2. Place quality pins on other Pinterest boards that share similar interests with your board to grow your audience.
3. Grow your audience by clicking “Follow All” on the individual’s profile and then “Unfollow” the boards that aren’t specifically relevant to your company.
4. “Like” pins or repin items that directly relate to your company because you will show up on the user’s sidebar and email notification will also be sent to the user (if turned on).
5. Engage by using the pin comments section to take part in conversations and make yourself known.
6. Use great, vibrant images and videos to grab people’s attention and repins because the more repins the more people will click on the source website.
7. Use SEO keywords and phrases when naming your Pinterest boards, board descriptions, and pin descriptions to expand your search engine results.
8. Always add a Pinterest share button to your website and your Pinterest URL on your business cards.

Maximize  this Online and Effective Marketing Tool

Using Pinterest is a low-cost, visually-appealing and easy to use marketing tool that can expand your online community quickly and effectively.