Writing the Absolute Best Tampa Attorney Biography
When it comes to Tampa Bay attorney marketing, Tampa lawyer biographies are the least leveraged asset that lawyers and firms have, but don’t use to their full profit potential.
The fact is that even if your prospective client is a direct referral he/she will still look at your online attorney bio to make sure they are comfortable with you, your legal experience and more.
Your Lawyer Bio Must be Client Directed
Your clients do not understand legalese so leave it out. They will read about the publications you’ve been published in but won’t know the significance. While it’s important to present yourself in the best possible light, there is a right, and not so right, way to do it.
A professional copywriter can write your Tampa attorney biography directly aimed at you prospective clients. Your freelance writer will use language clients understand, won’t use legal-only buzzwords but will create a very compelling image for yourself as an experienced lawyer dedicated to most effectively serving your clients.
After the Website Homepage, Your Biography is the Most Frequently Visited Page
It’s simple – your attorney bio can either make a very strong and lasting first impression or make an impression that drives clients away.
Think about the reality of attorney marketing and how you get clients. The fact is that potential clients and conference planners use online lawyer bios as their introduction to any attorney before reaching out and contacting him or her.
This is where your Tampa attorney bio copywriter can help. He or she can craft your bio to stand out above your peers and will use the keywords Google looks for to rank your bio at the top of search rankings. Instead of a bullet point list of your credentials, your writer will tell your professional story which, research has proven, resonates faster and longer with readers.
While crafting your biography to personally interact with potential clients on their level, a professional copywriter will also incorporate the words and phrases that Internet search engine robots use to review your website to help prospects find you.
Your writer will include details on your page to produce search results which will help visitors decide if you’re the right attorney for them and will embed relevant links to practice area pages within your site for cross-marketing results.
If They Can’t Find You They Can’t Hire You
An experienced attorney biography writer will not only make it easy for prospects to find you but will also make it easy for them to get in touch with you. They will write step-by-step, easy instructions to facilitate direct communication in an easier format than the generic information form.
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Tampa lawyer biographies are the least leveraged asset that attorneys and their firms have, but don’t use, to their full profit potential. An experienced attorney biography writer will not only make it easy for prospects to find you but will also make it easy to get in touch with you.