Test Your SEO to See if it’s Failing You
It’s a basic online marketing term but to clarify Search Engine Optimization, or SEO, is the how your website or other online marketing tools are written and created toward the end result of having your company appear on page one in Google searches. This is why it’s crucial to test your SEO results.
But what many companies ignore is the importance of keeping up with their customers search needs and how they go about online searches. Your only approach to maintaining value for your online marketing dollar is to adapt and keep up with evolving customer expectations throughout your website, blog, YouTube video scripts and more.
But how do know if your current SEO keywords, etc. are aging and not providing the bottomline zip they used to. Well… please read on.
Your Organic Web Traffic Continues to Slow Month Over Month
Organic web traffic means that people are finding you based on the keywords in your online marketing and can be a very, very reliable way to measure the effectiveness of your SEO. Web tracking tools such as Google Analytics can provide valuable information on the ins and out of your website. The information gleaned is something you want to keep an eye on for any drops and where they are coming from.
Online Inquiries and Phone Calls Begin to Slow
If you allow your website to age it will quickly become ineffective. Google will look at how active you are on providing fresh content to your site, including the last time your site was updated, and use that data in their ranking criteria. It’s proven that is you update your site often you will be ranked higher, generating more top hits and converting more hit to active customers. If your SEO is dated, you’ll experience a decline in customer contacts.
Your Keyword Rankings Plunge
While other factors come into play regarding SEO analytics, keyword effectiveness is still a major consideration in the way Google views and ranks your website. Keywords should be used to match the intent of the person searching. This means building higher quality, more relevant keywords into your content. You can start by using a half a dozen or so keywords as a reference point then gauge their performance to determine how they affect your rankings.
Stay Current, Stay Relevant
The key is to stay updated on the criteria Google uses rankings and tailor and regularly update your site accordingly. Keep your site updated regularly, meaning weekly, so Google knows that your site is current and active.