Relevant 2014 Online Marketing Statistics

Online marketing builds brand, drives sales and creates growth at a lower cost than traditional advertising. But what works and how are others finding and utilizing the most effective online marketing ROI strategies? Let’s check the stats to see what’s going on.

1. Nearly half of marketers struggle with producing enough content, and producing content that engages. (Source: CMI)
2. 72% of large organizations, and 33% of small companies, outsource their content creation. (Source: CMI)
3. 57% of marketers report custom content is their top marketing priority for 2014. (Source: Altimeter)
4. 70% of consumers prefer to get to know a company through original articles. (Source: ContentPlus)
5. 90% of consumers find custom content useful, 78% believe the organizations behind the content are interested in building good relationships. (Source: McMurray/TMG)
6. The most effective B2B marketers believe blogs are the most powerful content marketing tactic. (Source: CMI)
7. Customers who receive email newsletters spend 82% more when they buy from the company. (Source: iContact)
8. The top 5 content marketing goals in 2014 are brand awareness, lead generation, customer acquisition, thought leadership, and engagement. (Source: CMI)
9. 69% of content marketers feel a lack of time is their greatest challenge. (Source: CMI)
10. 93% of B2B marketers use content marketing, a 2% increase over 2012. (Source: CMI)
11. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Source: DemandMetric)
12. 60% of marketers create at least one piece of content each week. (Source: eMarketer)
13. 78% of CMOs believe custom content is the future of marketing. (Source: DemandMetric)
14. 72% of marketers think that branded content is more effective than magazine advertisements. (Source: CCC)
15. 69% of marketers say content is superior to direct mail and PR. (Source: CCC)
16. 73% of B2B marketers are producing more content than they did a year ago. (Source: CMI)
17. 82% of marketers who blog see positive ROI for their inbound marketing. (Source: HubSpot)
18. 76% of B2B marketers blog, and 73% publish case studies. (Source: CMI)
19. While 63% of marketers create whitepapers, only 34% publish full-length eBooks. (Source: CMI)
20. Only 32% of marketers say they are effectively executing enough content. (Source: Aberdeen)
21. B2B marketers believe LinkedIn is the most effective social media network for content promotion. (Source: CMI)
22. B2B marketers believe Google+ is the least effective social media network for content promotion. (Source: CMI)
23. Articles with images receive 94% more views. (Source: Jeff Bullas)
24. Only 1% of B2B marketers will decrease spending on content in the next year. (Source: CMI)
25. The most effective B2B marketers spend 39% of their marketing budgets on content. (Source: CMI)
26. Only 23% of marketers struggle to gain buy-in for content marketing. (Source: CMI)
27. 50% of consumer time online is spent engaging with custom content. (Source: HubSpot)
28. 73% of consumers get frustrated by irrelevant web content. (Source: HubSpot)