Great Video Marketing Begins with Great Scriptwriting

One of the most effective ways to create interest in your product or business is online video marketing. Creating YouTube or other online videos are a very effective tool to not only drive traffic to your website but also to drive brand through this very effective visual medium.

But the missing link in effective videos, beyond shaking camera work, is the lack of powerful scriptwriting that generates excitement, drives audience and makes prospects pick up the phone and call you.

YouTube Stats

• YouTube has more than 1 billion users.
• Every day, people watch hundreds of millions of hours on YouTube and generate billions of views.
• The number of hours people are watching on YouTube each month is up 50% year on year.
• 300 hours of video are uploaded to YouTube every minute.
• 60% of a creator’s views come from outside their home country.
• YouTube is localized in 75 countries and available in 61 languages.
• Half of YouTube views are on mobile devices.
• Mobile revenue on YouTube is up over 100% y/y.

Source: YouTube

Online Video Marketing Stats

• Homepage videos are shown to increase conversion rates by 20% or more. – ReelSEO
• Using video on landing pages can increase conversion by 80% – Unbounce
• The average internet user spends 88% more time on a website with video. – Mist Media
• 59% of viewers will watch a video to completion that is less than one minute. – Wistia
• 65% of executives have visited a vendor’s site after watching a video. – Forbes
• 64% of consumers are more likely to buy a product after watching a video about it. – comScore
• Visitors who view videos stay on web sites an average of 2 minutes longer than those who don’t view videos – comScore
• 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. – Forbes Insight
• Mobile makes up almost 40% of global watch time on YouTube. – YouTube
• Only 24% of brands are using online video to market to consumers. – Kantar Media