Online Marketing Basics: Three Mandatory Website Pages
It’s simple, people do business with people, not companies. Regardless of what you sell, services offered or sophistication of your business, your people make everything happen and, subsequently, there are three mandatory website pages to highlight your people and what they can do for a customer first and foremost.
In a world where more and more businesses are being automated, customers are looking for personalized, expert assistance, and will trust that you have the ability to meet their needs. This all starts with your website.
There are three mandatory website pages that will drive your company’s unique “people” perception and it’s mandatory that you include them in your website. These three are About Us, Terms of Service/FAQ and Contact Us. Sounds simple but it’s amazing how many websites don’t pay enough attention to these pages and end up paying the price.
About Us Defines How ‘People” Deliver Client Results
About Us is where you educate viewers about your business, your company history, and how your staff drives your core deliverables to benefit customers.
This page is a “welcome, we’d like to introduce you to our people and our company. This is the impression similar to visiting someone’s home for the first time. As soon as they open the front door you get an immediate sense of what to expect. A warm welcome is the purpose of your About Us page.
Terms of Service/FAQ Defines Expectations
In the minutiae of today’s online business you need to protect yourself, your company, your people and your customers by spelling out exactly how you can help your customers and what parameters are in place for purchases, online communication, etc. follow ups, etc.
This page should be easily accessible and easily understood by all parties. Listing pre-purchase answers and other pertinent information upfront makes you more trustworthy, sets expectations, allows your people to stand above the competition and make the overall experience successful and enjoyable for all.
Contact Us: Make it Simple, Make it Easy
If they can’t communicate with you, they can’t do business with you. Way too many websites make this page an afterthought. If this page isn’t easy to use, easy to understand and doesn’t describe what you’ll do when you receive their inquiry why bother having a website?
This page is another outstanding tool that demonstrates you care about your customers by dealing with their requests immediately and completely.
It’s Simple
People do business with people, not companies. Your people make everything happen and your website serves as another “person” in your company.
If you need help making the content of your website more effective, click on the Contact Us page on this TampaBayWriter.com website.