Best Corporate Practices: Outsource Marketing
Most companies are run and staffed by very smart people taking very smart steps to grow their company and their brand. But some areas of their business – such as to outsource marketing – may be the best option for a variety of sound reasons.
But let’s weight the pros and cons that outsourcing marketing functions presents.
For long-term success most companies should stick to what they do best and while building staff by hiring a team of internal marketing experts may seem right, this can, at the very least, lower budget dollars best used elsewhere to grow the business. This is why utilizing outside marketing experts, such as the professional tampa copywriters at TampaBayWriter.com, is sound marketing strategy.
Why Outsource Marketing? Save Money
Hiring an internal marketing team with the same proficiency as outside professionals can suck time and money away from product centers, executives and HR. Outside marketing experts can be hired when needed and only as needed with costs being much lower than staff salaries plus benefits, etc.
For less than staffing cost companies can access a person or entire team of marketing experts at a bargain without sacrificing quality or quantity. In addition, there are no additional costs such as adding employee office space, workstations, supplies, etc., because the outside marketing comes self-contained.
Why Outsource Marketing? Fresh Ideas
Employees can get stale quickly and do just the bare minimum not to get fired. And why not? Companies can downsize them or replace them in a second and when it comes to personal expression sharing an opinion that’s different than the one that superior has can mean trouble.
Outside marketing experts don’t share those problems. They will always provide honest and uncensored input when and where needed and understand that their continued use as a marketing resource is only as good as their performance on any given current project.
Why Outsource Marketing? Save Time
When considering outsourcing marketing your company must consider how much time and effort it will take to hire and train internal talent to have the same level of competency as the outside experts. Time-consuming due diligence, reading CV after CV, employee testing, interviewing, hiring and educating a candidate on your company and your internal corporate culture doesn’t happen with a simple phone call.
Outside marketing experts have experience is all aspects of marketing in a variety of industries and for companies both big and small, Further, often the external expert may already know about the products you offer as well as about the target audience that’s interested in buying them.
Why Outsource Marketing? Eliminate Employee Turnover
As noted above, in addition to requiring long and expensive training, marketing personnel often don’t get attached with a specific company and will take the training and education you provide to greener pastures with another company. Especially with online content writing there’s a real lack of qualified and experienced marketing staff, so these employees often get, and take, good offers from other companies.
This turnover means you go back to square one to get your marketing accomplished which, again as noted earlier, means additional time and funds to hire and train new staff with no guarantee that they won’t also leave.