Buying Canned Blogs Vs. Custom Blog Writing

Blog readers want knowledgeable yet subjective and educational interpretation of events, happenings and news and details on how it can make them and they businesses better.

A blog must convey a human perspective, offering emotion to a topic while complementing the facts and generating vested reader interest.

Why Canned, Corporate Blogs Fail

• Using blogs as sales pipeline: The fastest way to have a reader click off of your blog is to hard-sell them product. Talk about your new product – fine. Talk about your industry news – fine. Cut/paste a brochure into blog format – not fine. Cut/paste a press release into your blog – not fine. Rewrite your PR and other info into more informal speaking points and post on your blog – fine all day long.
• Strict, overbearing corporate culture: Uptight and ultrarestrictive language simply doesn’t resonate with blog readers. If I want to read a white paper I’ll read a white paper.
• Legal egos, strangling due diligence, and tyrannical CEO control issues: The blog is where you can let your corporate hair down a bit without compromising the integrity of your company. Go through the proper channels of content approval – of course. Having your corporate counsel write your blog – of course not.
• Clueless to how a Blog really works: It’s a fact that search engines like Google love frequent blog postings. The more search engines recognize your site the higher your site and all of your posts will rank in SEO. But that doesn’t mean cramming your blog full of useless keywords just to generate article volume. A blog must engage readers and spark interest for your products and services, which in turn will drive more traffic and result in better business.
• Lack of sustained interest: Corporate blogs often fall into the pitfall of coming out of the gate blazing with frequent, relevant postings in the beginning, but then fading when unrealistic expectations aren’t met and your frequency begins to slow until there is no interest in the blog by either your customers or readers.

Advantages of Using a Professional, Custom Blog Writer

Only a custom blog writer, such as TampaBayWriter.com, who is an experienced professional can generate the blog results your company is looking for. You need someone who can get to know your company – goals, corporate climate, audience, management – and then translate your message is precise ways that reinforce your brand, drive SEO and relevant, repeat traffic to your website, and make you look great.

When you hire an outside professional to write and maintain your company blog you are adding the benefits of someone who is well versed in blog writing techniques and will work with you to meet specific goals for your blog.
Your custom blog will be written around specific keywords that will work to drive your site’s rankings with search engines.

In addition, a professionally written custom blog entices readers to post their responses to each of the blog entries which, in turn, further drives SEO.