Engage Members through Great Association Website Content to Grow Membership and Expand Revenue Streams

Let’s face it the competition between associations for membership, donations, dues and member engagement can be brutal. But there is one tool most associations already have that can be tweaked to become the member magnet marketing tool they have been looking for – the association website.

Association websites are the educator and center of information and activity with its membership. Members want to be kept up to date about their association, know where their dues dollars are going and to be kept up-to-the-second on the industry or group issues that directly affect them.

With a professional copywriter with direct and extensive experience writing marketing materials for associations, your association website can transform into the online marketing tool it was meant to be.

Here’s how an experienced association website writer can provide to help associations leverage their web presence for member recruitment and retention grow dues and non-dues revenue streams and solidify their close relationships with members:

• Members will receive content that is timely and on subject matter that matters to your members. They will appreciate you making this relevant content available to and will re-up membership to continuing to receive it.
• Your content will focus on members’ goals, issues, needed resources and experiences instead of generic, institutional news.
• Your content is strategically planned and timed but flexible enough to instantly respond to changing needs and news.
• Your core message and association brand is consistent throughout your website which will reinforce your worth in the minds of members.

Your association website writer will engage members. Members visit association websites to learn about a variety of topics, policy issues, and services relevant to them. To reach key audiences and to keep them interacting with the site your freelance association copywriter will make it personal while at the same time Google friendly so members and future members can easily find you.

It is amazing how many associations fail to highlight their own members and relevant issues on their websites. Your website can help members relate to your association and also other members and understand the types of people who are also part of the group and the value they get from their dues.