Hillsborough County Marketing: Match Message to Demographics

Hillsborough County Marketing: Match Message to Demographics

Hillsborough County Marketing: Does Your Message Match County Demographics? 

Hillsborough County Marketing Demographics: The current population of Hillsborough County is 1,263,189 with the median age of 36. Hillsborough County’s median household income is $48,598, and the average household net worth is $384,002. 30% of Hillsborough County’s population are long-term residents having lived in their homes for more than 5 years, while 23% of Hillsborough County’s population have moved in the last year.  

Hillsborough County

Florida

Population

1,263,189 19,255,295

Median Household Income

$48,598 $47,152

Average Household Net Worth

$384,002 $394,552

Long-term Residents (5+ years)

30% 32%

Annual Turnover

23% 19%

Median Age

36 years 41 years

 

Age Distribution for Hillsborough County

Age Population
0-9 160,998
10-19 159,272
20-29 184,044
30-39 172,932
40-49 178,708
50-59 168,221
60-69 123,306
70-79 65,711
80+ 42,835

Age distribution represents the distribution of the population in Hillsborough County by age group. In Hillsborough County, the male-to-female ratio is 615,583:647,606, which is 1% lower than the ratio of Florida, which is 9,410,191:9,845,104. Age demographic data is sourced from census, 2015.

Marital Status for Hillsborough County Residents

Marital Status Population
Singles 35,552
Married 120,668
Single Parents 65,289
Married with Kids 101,680

Marital status represents the percent of residents in Hillsborough County that are single, married, widowed and divorced. In Hillsborough County, 69% of people are married and 31% of people are single. The percent of people married is 3% lower than the ratio of Florida, which is 72%. Marital data is sourced from census, 2015.

Household Income for Hillsborough County

Income Range Population
$0-$9k 39,090
$10k-$19k 48,756
$20k-$29k 55,018
$30k-$39k 62,484
$40k-$49k 50,906
$50k-$59k 41,088
$60k-$74k 51,402
$75k-$99k 53,004
$100k-$124k 33,474
$125k-$149k 18,872
$150k-$199k 22,873
$200k-$249k 7,063
$250k-$499k 8,675
$500k+ 6,599

Household income distribution represents the distribution of Hillsborough County income brackets at the household level. Overall, the median household income for Hillsborough County is $48,598, which is 3% higher than that of Florida ($47,152). Income data for Hillsborough County is sourced from census, 2015.  

Hillsborough County Education Statistics

Education Level Population
Less Than 9th Grade 46,293
9th-12th Grade 71,123
HS Graduate 232,331
College No Diploma 165,876
Associate Degree 77,852
Bachelor’s Degree 159,386
Graduate or Prof School Degree 81,253

Education data represents the highest level of education attained by residents in Hillsborough County. In Hillsborough County, 14% of residents 18 and over graduated from high school and 29% completed a Bachelor’s degree or higher, which is 3% higher than that of Florida. Education statistics is sourced from census, 2015.  

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