It’s true that you only get one chance to make a first impression. Feast or famine. All of nothing. Live or die.
Your current Tampa copywriter is killing your first impression through very basic marketing writing mistakes. It’s not his or her fault (well not completely) but it is happening.
What are these message killing mistakes and what can you do to remedy the situation. Please read on.
The Social Media Illiteracy Epidemic
Typing with your thumbs has its place. The proliferation of text messaging and abbreviations used in social media often creeps into more traditional marketing tools which makes your company appear as though your graduating from a one-room school house in the backwoods.,
Social media writing mistakes are occurring in your blog posts, web copy, sales letters, brochures and in your ad copy. Your prospects and clients think you’re either illiterate or simply haven’t taken the time and due diligence to proofread your message. Lazy marketing copy equals laze company perception equals customers crossing the street to your competition.
More Business Writing Mistakes Killing Your Message
1. Passive Voice – Sleeping Reader: Simply put, passive voice means .that the subject of the sentence receives the action of the verb. We prospects want action. They want to know who is doing what and why.
Wrong: The car drove comfortably.
Right: The driver of the car loved the comfort plus the fact that there was
a full liquor bar in the trunk.
2. Vague Equals Suspicion: Everyone’s perception is different. One person’s perception of “pain relief” is different from his neighbors. Being specific lets the reader know exactly what to expect and why.
Wrong: Golly! Our new medication helps you feel more better.
Right: One small tablet will prevent any intestinal discomfort caused by drinking from ponds in foreign countries.
3. No Ones Cares About CorporateSpeak: Sorry Wired magazine but if you say my title is a ProNoid Change Agent or Chief Creative God I’ll go postal. I don’t think outside the box just because I say I do. Marketing messages should be clever and creative but not for the sake of stimulating the writer. Stimulate the prospect – get the business.
Wrong: Our paradigm relates to the marketing continuum exhibited by blah blah blah…
Right: Our product solves these three problems in these five ways making your life easier and your business better.
How To Eliminate Business Writing Mistakes Immediately
A truly professional Tampa freelance writer is really your best solution. To see examples of one great choice to make your marketing message powerful, accurate and action enducing, please click here.