Selecting the Right Domain Name for Your Tampa Business Website

You have to have a website, it’s a necessity of basic client service. But before design, before choosing colors, pictures or web content, the first step in creating your Tampa business website is to select and secure the most effective and relevant domain name (meaning your URL address – www.DomainName.com).

The Internet is maturing making it harder and harder to find a relevant, effective, easy-to-remember domain name that’s available. Further, because search rankings are driven by specific algorithms it makes it that much more important that your domain name match your brand to best attract and engage clients.

But let’s begin by exploring the process of determining the best your Tampa business website domain name for you.

Start Here: The Basics

Ideally, your domain name should be:

• Short.
• Directly relevant to your business.
• Easy to pronounce and spell.
• Not too similar to competing domain names.
• Not in violation of an existing, trademarked name.

Next, Answer These Questions

• Do you need the name.com or would a name plus a descriptor.com be more effective?
• Do you have the budget to purchase a domain name if necessary?
• Are there variations of domain extensions to set your site apart?
• A generic .com name may be taken or too expensive to buy, is there a creative twist that makes sense?
• Does your business have a symbol, mascot, etc. that can translate into a relevant, recognizable domain name?

Then, Apply These Naming Filters

• Brainstorm five terms or phrases that best describe your business.
• Eliminate all hyphenated or misspelled versions.
• Establish your brand, purpose, or membership makeup in the name.
• Consider .com or .org names first.
• Is the name relevant or just creative?

Finally, Verify Availability and Register It, or Explore Buying if Taken

There are numerous web hosting and domain name registration companies, multiple ways to verify if the name you’ve chosen is available, and methods to find domain name owners if a name purchase is being considered.

The Internet Corporation of Assigned Names and Numbers (ICANN) requires accredited domain name registrars to publish a registrant’s contact information and domain creation and expiration dates in the WHOIS listing database as soon as a domain is registered. If a name is taken, the WHOIS database can show who owns the name and how to reach them if buying the name is an option.

Where a Professional Web Content Writer Can Help

Often, your business staff doesn’t have web expertise or resources are stretched thin before the naming, creation and publishing of your website even begins. One option can be to utilize the services of an experienced web content writer in creating the text of your website. Their professional insight can also help you choose the most effective website name to help maximize your business’s online marketing ROI.

What’s in a Name? Everything!

Before website development begins, before you choose color palettes or start the copywriting process, the first step is to select and secure the most effective domain name (URL address) for your site. Branding your site for success from the beginning can make your Internet presence the driving force in your business’s overall marketing strategies.

There are numerous web hosting and domain name registration companies, multiple ways to verify if the name you’ve chosen is available, and methods to find domain name owners if a name purchase is being considered.

The Internet Corporation of Assigned Names and Numbers (ICANN) requires accredited domain name registrars to publish a registrant’s contact information and domain creation and expiration dates in the WHOIS listing database as soon as a domain is registered. If a name is taken, the WHOIS database can show who owns the name and how to reach them if buying the name is an option.

Where a Professional Web Content Writer Can Help

Often, your business staff doesn’t have web expertise or resources are stretched thin before the naming, creation and publishing of your website even begins. One option can be to utilize the services of an experienced web content writer in creating the text of your website. Their professional insight can also help you choose the most effective website name to help maximize your business’s online marketing ROI.

What’s in a Name? Everything!

Before website development begins, before you choose color palettes or start the copywriting process, the first step is to select and secure the most effective domain name (URL address) for your site. Branding your site for success from the beginning can make your Internet presence the driving force in your business’s overall marketing strategies.