Online Association Marketing Perfection!

E-mail and online marketing plays a vital role in creating and growing an association’s online community and member growth and retention. These tools keep members engaged, keeps them informed and drives your association’s value.

And carefully planned, online association marketing campaigns can include sending automated e-mails with updated information, newsletters, invitations for association events, and more. These tools enable you to stay top-of-mind and encourage members to come back to your online community because it represents real value.

A professional copywriter, like a member of the experienced association marketing team at TampaBayWriter.com, can write your association’s online marketing tools that get read, get shared and get members motivated.

Specifically for online association marketing, here are some of the guidelines the best freelance copywriters employ to help associations obtain and retain members while driving non-dues revenue streams as well.

Engaging Subject Lines

DO:

• Use intriguing subject titles.
• Always include “Please Forward” in subject lines. In documented cases this has been shown to double readership.
• Make member value specific, direct and upfront.

DON’T:

• Use acronyms, this is a great way to get your email trashed!
• Make subject lines too long.
• Use the subject line “June Association Newsletter.”

Prefect Length, Must-Read Content

The most effective online marketers, regardless of industry, know that a personal tone, engaging delivery and relevant message are key.

DO:

• Use specific, relevant information that will help and educate your association’s members.
• Include timely, current information.

DON’T:

• Ramble on.
• Be too corporate or technical.
• Crush members with sales or cross-selling pitches.

Just the Right Frequency

DO:

• Set a schedule and stick to it when sending online association marketing tools such as newsletters, etc.
• If it’s a marketing piece that’s sent often keep it simple, keep it short.

DON’T

• Hammer your membership on a daily basis with e-mail overload.
• Keep members guessing when the next installment will be sent their way – be consistent.

Professional, Online Association Freelance Writers Available

A professional freelance copywriter, like a member of the experienced, online association marketing team at TampaBayWriter.com, can write your association’s marketing tools that get read, get shared and get members motivated.