The Power of a Professionally Written Press Release for Tampa Business
Two of the most direct and most cost-effective marketing tools available is are media relations driven by a newsworthy press release.
When written and placed by a professional, Tampa freelance copywriter experienced in PR and media relations you have the ability to reach a large, specifically targeted audience, to present the exact message you want and to build credibility for both your company and your brand.
The power of a well written and shopped press release is tangible and offers a variety of advantages to Tampa Bay businesses. Let’s take a look:
A Press Release Builds Credibility
Establishing and maintaining credibility is essential to any successful business. But keep in mind that PR and advertising are different animals. Clients and prospective clients will give more credibility to your news when they see it mentioned in the media compared to seeing a paid advertisement.
A Press Release Hits Your Target Market
A press release offers the flexibility to be written for and directed at the exact target market you want to reach. A well written article shopped effectively to the media outlet that caters to the population you want to reach will put your news right where you want it to be. Target markets are essential to any marketing plan and PR can bullseye that specific market.
A Press Release is Inexpensive Marketing
One of the most cost effective, time efficient ways you can generate relevant, meaningful publicity is to have a PR writing professional write and shop your press release in the media. It’s true that PR can be costly if you hire a bloated ad or PR firm, using a freelance writer can deliver best results on your budget. When you look at the cost of PR and the leads potential you open when reaching your target market you’ll discover one of the strongest marketing tools in your toolbox.
A Press Release Generates Leads
When the media picks up your PR the benefits are long lasting. The potential of lead generation from just one good media mention is enormous. As the audience discovers your news they will want more information and you will be the source they turn to.
A Press Release Presents the Image You Want
A press release can present your company and brand to the masses in the exact impression you want to make. You are controlling the image of your company and effective PR presents your company in a positive light that shines and shines.
The Power of the Press Release to Reach Goals
The power of a well written and shopped press release is tangible and offers a variety of advantages to Tampa Bay businesses.