Top Tips for a Great Realtor E-mail Marketing Campaign
E-mail marketing campaigns are still one of the most effective tools in their marketing arsenal – what used the right way. Realtors typically have extensive contact lists. But how can they best leverage that data to grow sales and build their brand?
The professionals at TampaBayWriter.com have extensive experience with effective Realtor marketing for all goals and offer the following top tips when beginning and executive an e-mail marketing campaign.
Building an Effective Subscriber List
Every past client, personal contact, potential client, professional contact, etc. should already be in your subscriber list. To further build your list you can gently solicit subscribers such as place opt-in links on your website, point out the link to your website when send .VCF files or physically handing out your business card, etc.
On your website position opt-in forms in the highest traffic areas such as large sidebars, top of your homepage, etc. but make sure the form blends with the look and feel of your website design and tone.
Maintain a Distribution Schedule/Offer Relevant Content
As you continue to build your subscriber list it is crucial to set a distribution schedule and stick to it. Building your list is challenging enough only to have people drop off due because they don’t know when the next e-mail is coming or if it will contain relevant information that makes their lives and businesses better and more informed.
Realtors and real estate agents are fully aware that most of their business comes from existing relationships. It is crucial to strengthen these relationships by delivering e-mail information they can use which not only makes them feel valued but also will improve the word-of-mouth referral marketing they will do on your behalf.
Neighborhood guides, buyer and seller tip sheets, market and home value trends, etc., are some of the resources you can make available via your e-mail campaign. You’ll attract potential clients who are interested in what you’re doing, the information you’re sharing, and, ultimately, your business and the properties you’re listing.
Segment Your List Per Specific Subscriber Need
Regardless of how many subscribers you have or how many e-mails you distribute it will be all for nothing if you don’t provide the right information to the right people. This is where your insight into the specific needs of the people on your list comes into play.
Segment your list, and the information each contact receives, by need and potential future need. This way you will keep interest, provide value and can grow your list and your business.