Voice Search SEO Optimization Takes Center Stage

With Google Home, Alexa and dozens of other voice recognition devices showing up in more and more homes it is crucial to understand the nuances of voice search SEO and how it relates to the SEO optimization make-up of your website.

Snippets Optimization

It is important to understand that Google Home, for example will cite the name of the website it is getting information from when answering queries and can also send a link to the searcher’s Google Home app. This highlights the importance of voice optimization because Google Home will cite featured snippets first.

Currently, Google Home and Google Assistant answer queries with snippets from sites that have been granted featured snippet status. This is why more people than ever are talking about how to, and the need to, optimize for featured snippets.

Think of the instant brand recognition and credibility boost your company can get when your website becomes the answer given to a query and your snippet cited, in addition to gaining traffic from the Google Home app.

And Google especially wants your website snippet to be optimized because the answer given will be that much more on target and informative. The better the answer the happier the Google Home user will be. The worst case scenario is when subpar snippets are cited and bad information is given or, even, worse, no snippet is optimized meaning no answer is available and Google Home apologizes for not being able to provide and answer.

Everyone Wins

When you optimize your website and snippets thinking in terms of voice queries it opens up a world of opportunity. The Alexa and Google Home want your website’s components to be optimized because it makes them look that much better in the hearts and minds of their customers by delivering great answers. You win by gaining credibility, website traffic and more.

I imagine that you, like me, has Alexa or Google Home and that you use it often. Millions of users are being added yearly and this life simplifying tech isn’t going anywhere but up

Voice searches are just going to continue to grow so be ready with voice search SEO!