Financial Planner Marketing: Freelance Blog Writers Generate Results
Financial planners often write blogs entries on their websites or are forcefed canned blog posts by their parent company with very mixed results. As a financial planner you’re smart, you’re licensed and the way you get business is to first gain trust, gain clients and generate financial gains.
But the fact is that you are a professional financial planner and not a professional writer.
You are looking to your website to get new clients, retain existing accounts and to expand your brand and areas of expertise. The truth is that your time, money and resources will be best served using the services of a professional, freelance blog writer.
Is Blogging Even Effective?
Because clients gravitate only to financial planners they view as reliable authorities, your blog serves not only to get your name front and center on Google but also serves as the personalized link that can establish you as that authority.
Custom written blogs create a library of easily and widely accessed professional, beneficial information under your name and read by the people you want to reach (clients).
A custom written blog can engage readers and project your personal voice instead of spewing generalized, detached, and impersonal perspectives that is typical with canned and traditional financial marketing.
Professional Writing Under Your Name: The Freelance Blog Writer
Cramming a million keywords into low quality content will kill your image with potential clients. Professional, well-written, expertly SEO-crafted blog posts can build your reputation as an expert in your niche investment arena and grow your online audience meaning that you’ll grow your client base.
If readers like what you’ve posted, if they are informed and inspired, they will return to your blog regularly and spread the word of your expertise.
Schedule Postings for Best Results
A blog is not “set it and forget it” marketing. If you are not posting relevant content on your blog on a regular basis you may as well not even have one. Through a freelance blog writer you can preschedule regular posts to keep content fresh and draw more relevant readers. Further, if you need additional support, the writer can post for you on your blog consistently fresh information freeing you to concentrate on more productive uses of your time. Failing to update your blog regularly will not only turn readers off but will lower your search engine rankings.
Leave it to the Professionals
The fact is you are a professional financial planner and not a professional writer. Your time, money and resources will be best served using the services of a professional, freelance custom blog writer.