Here are the top six must-have proven talents and personal assessments you should make to determine if your freelance copywriter will deliver a successful project.
Enjoy.
- Do you like the copywriter and is he/she someone you can work with on an ongoing project? The bottomline is that you will be working very closely with this person and beyond talent, skill, experience and marketing know-how is comes down to what type of team you make together. Do your due diligence. It’ll pay off in the long run.
- Demand, get, review and get a thorough explanation of the writer’s roof of work. Not only check the potential freelancer’s work history but get first-hand insight into their past work. Who did they write for? What types of projects did they complete? What was the level of oversight for the project? Is it finished product professional?
- A good portfolio spans a broad spectrum of work and demonstrates a copywriter’s talent and skill as well as the ability to adapt to any market and any client. A portfolio should also show versatility in formats including print, web, direct mail, press releases and corporate communications.
A great example of a well-rounded Tampa freelance copywriter portfolio can be found here.
- Asks the right questions – provides the right answers. No yes men need apply! Who, what, when, where and why? The best freelance copywriters knows how to ask for and find what ever it is that he or she needs to deliver the best written end product. And this product is predicated on how well they educate themselves on your goals, budget, deadline, target audience and more. One-on-one Q & A with any prospective writer is essential. You’ll discover their weaknesses and strengths very quickly and can best determine if they are worth your time and money.
- Fast flexibility. Face it – any creative type can be a pain in the butt prima donna. It is critical to find the right personality for your company and your specific project. At TampaBayWriter.com we pride ourselves in being pragmatic marketing and copywriting experts without sacrificing creativity or results. Straightforward. On budget, on point and on budget.
- Remember, you are the one in charge and paying the bills so your needs should and must come first. Any freelancers must meet your deadlines and be persistent about getting information they need to get the job done and done right. You’re busy. You’re employees are busy, Everyone’s busy. A diligent freelancer will know how to get the information they need from notoriously hard to reach sources. Your copywriter has to deliver when needed, as needed.
The harsh truth is that pretty words are just that – pretty. When you hire a Tampa freelance writer your need experienced web, marketing, advertising, public relations savvy and more. Only that writer will have a real grasp of what the copy needs to do and will know how to make it do it. Only that writer will be able to create fresh copy that generates results, Only that copywriter will be able to generate the results you want for your marketing budget.