How to Optimize Your Entire Website

Everyone talks keywords and keyword phrases when planning ways to optimize their websites. The fact is that keyword and Meta data (an additional description that makes the content visible in each page’s listing in the search results but are not seen when viewing the actual page) are just part of the optimization picture.

In addition, a key tool in the optimization of your website that is rarely employed is the optimization of the website’s media (pictures, video, etc.).

When you open up a video file’s properties and access the “details” tab, for example, there are fields for Title, Subtitle, Tags, Rating, Comments, and more which can all be populated with keyword-relevant content. Once all of these fields are properly populated you can upload the website’s video to YouTube and the video will have potentially higher search results, all while increasing the keyword relevancy of the page it’s embedded. These techniques should also be applied to images – JPEG files but not PNG.

In the world of SEO, Google has a penchant for content that’s well-organized, unique and informative. The websites that are on page one of the search results deliver unique content with more than 1,500 words of copy rich with subheads (H2’s and H3’s), images with SEO descriptions, search-optimized FAQs, and plenty of other relevant information.

The fact is that is you want to rank on page one of the search engine results you need to not only have better content than your competitors but to also optimize all facets of your website including images, videos, headlines, subheads, background content and more. Your website is a 24/7 selling machine for you and your company and can be very powerful when used to its full potential.