Attention Realtors: Tips for Great YouTube and Video Scriptwriting

Sellers interested in listing and selling their homes fast want a real estate professional who will use the most effective marketing tools to bring the most and most qualified buyers to the table.

Here’s what the NAR has to say about Realtor Internet marketing and the use of real estate videos to drive sales:

• More than 90% of buyers use the Internet to see what’s on the market.
• 25% of buyers first saw the home they bought on the Internet.
• 80% of Internet using home buyers close deals using real estate agents.
• Almost 75% of Realtors use the Internet to deliver premium services to clients.
• 70% of home sellers are more likely to list with an agent offering full-motion video home tours that will showcase their home.

Effective Videos Start with Great Scriptwriting

One of the most effective ways to create interest is the video listing because it’s a given that professional video home tours sell homes faster. And creating listing videos are a very effective tool to not only drive traffic for your client’s home but also to secure more listings.

But the missing link in property listing videos, beyond shaking camera work, is the lack of powerful scriptwriting that generates excitement, drives audience and makes prospects pick up the phone and call you.

Biggest Mistake: No Pre-Planning

Think you can grab a camera, start shooting video and then figure the words out that will drive interest? If so, you’re about to waste a lot of time and money. The best strategy to writing an effective YouTube real estate video script for a listing, a subdivision, a city tour, a Realtor business card video and everything else is make sure you have a script that matches the home, subdivision, city, etc.

Because writing Realtor video scripts for luxury homes, mid-century modern houses for sale or starter homes each calls for a different presentation,  budgeting the costs of using a professional real estate video script writer can be the first step in realizing the commissions you expect to earn.

A professionally written voice-over script that supports and complements the real estate lifestyle story you’re telling creates a viewer experience that generates action which means activating buyers interested in seeing your listing. In fact, research shows more than 40 percent of a viewer’s experience comes from the audio component of a real estate listing video.

A Specialized Real Estate Video Scriptwriter Can Help

If you’re uncertain about writing your own video script, there are other options that can pay huge dividends. Consider hiring a freelance real estate video scriptwriter for best results. You are a professional real estate agent, your experienced professional scriptwriter can deliver best results.

To create an emotional response, a video scriptwriter will avoid boring details on each and every room and will  instead highlight property characteristics most important to the most qualified buyers. The writer will be creative because buyers will view more than one property meaning that each video has to have its own unique script.

Often, the missing link between listing and closing is the lack of powerful real estate video script writing that generates excitement, drives audience and makes the prospect pick up the phone and call.