The Best Real Estate Agent Marketing Tips
Real estate agent marketing – seems simple doesn’t it. Think about how many real estate agents there are just in your neighborhood and multiply that by a thousand. You know the competition you have as a real estate agent or Realtor for every client, every listing, every sale.
What follows is a list of basic but crucial Realtor marketing tips that can help you establish your name and brand and expand your client book organically both online and off.
Promote Yourself, Promote Your Passion.
It’s simple, if you don’t really care about helping clients they won’t care about giving you, or any of their friends, any business. People who show their true passion for something are infectious and draw people to them and that passion. By showing your passion for helping your clients you will become more powerful at sales and customer service which translates into a growing business.
The reality is that it’s pretty easy to get a real estate license, hence the thousands of agents. But it’s hard to survive as a real estate agent and find long-term success. But
if you have passion and show that passion to your clients through great service and great results you will stand above other real estate agents. But it’s up to you.
Share Your Knowledge. Share Your Information.
The only way for enjoy a long career as a real estate agent is to offer value, rather than constantly trying to hard-sell. One of the most effective real estate marketing tools is to deliver something of value to prospects and to do so for free.
There are giveaways that you could provide your prospects in hopes that when the time comes for them to buy or sell, that they will call you but today’s consumer sees that crap for what it is – crap. There are many resources at your fingertips for current information on trends, changing pricing in specific neighborhoods, changes in school ratings, etc. that you can share with prospects to prove your value and your knowledge. Again, it’s up to you to distill this readily available data but it’s well worth the effort.
Your Website Has to be Unique Plus Informative
If you’re with a large real estate firm you were probably given a website as part of your fee package. But these generic websites are essentially garbage and serve to lump you into the big blur of real estate agent websites.
By creating your own, independent website you can project your personality, your brand and you will have many more tools to enhance the user experience. Not only are you going to have the chance to show off your expertise, but you are going to have another platform to share your story and help prospects relate to you.
Be sure to have a professional real estate marketing writer like the professionals at TampaBayWriter.com create a custom blog that will promote your brand while driving SEO to get eyes to your website by appearing high on search pages.