Tampa Realtor Marketing 101

Whether you’re just starting out or if you’ve been selling Tampa real estate so long you remember the MLS paper binder you lugged around, there are several basic tools for every Tampa Realtor marketing and/or Tampa real estate agent marketing must use for success – regardless of specialty or neighborhoods farmed.

Let’s get started with the basics:

• Create a memorable name and/or slogan for you real estate agent or team – choose carefully, this will be the foundation for all other branding efforts to complete to grow your business.
• Become involved in your community to earn a reputation as an active, caring citizen.
• Create your website. Even if you’re working for a national build your own website.
• Use a professional copywriter, experienced in all things real estate such as the writers at TampaBayWriter.com, to write a bi-weekly blog on your website.
• Use the e-mail address directly associated with the website as the business email – No Gmail or Hotmail e-mail addresses.
• Create a comprehensive database of all past, current and potential clients, along with contact information and contact them on a regular basis with non-sales information – a newsletter, real estate tips, info about their neighborhood, etc.
• Host a quarterly happy hour for past, current and potential clients. Keep your personal connections active.
• Use a dedicated smartphone as a direct phone line, and have emails forwarded to the phone.
• Return phone calls and answer e-mails immediately. Immediate accessibility is a key to success.
• Create virtual tours for your property listings, and add links to the tours on the blog, website and websites marketing real estate.
• Offer to pay referrals to real estate agents in other cities and states – every real estate agent in Florida, where relocation and retirement purchases happen all the time, uses out of town agents to feed them business.