Florida Realtors: Plan Now to Drive Winter Listings/Sales

There is a misguided perception with property owners, the Realtor community in Tampa Bay and beyond, and throughout Florida’s home selling population that listing a home during the winter months can be bad business.

For years people would say that sales during winter slow down because there are fewer daylight hours or because harsh weather up north causes people to delay travel to the Sunshine State to look for a house or whatever.

But, according to the National Association of Realtors, nine out of ten home buyers begin their home searches via the Internet. This fact eliminates any barriers in searching for a Florida home. Even the most snowed-in buyer can still find your listing online and will be ready to buy as soon as they touch down in Tampa. It’s up to you, the Realtor, to educate the listing public that winter is prime time to sell for top dollar.

This means that Tampa Bay Realtors have to be on-the-ball with their marketing techniques to have listing inventory ready to capture these soon-to-be or soon-to-be-part-time Floridians.

But listing and selling a home during winter means utilizing different marketing techniques because of the unique timing of the real estate market. Some ideas follow.

Realtor Relocation Marketing: From Snow to Sun

It’s a fact that there are more corporate transfers of employees during the first few months of the year than at any other time. Broadcast to your prospective clients that listing their home with an experienced Tampa Realtor can be the key because you are known as a go-to source for companies looking for assistance in relocating employees in the easiest possible way. With a client’s home listed, on the market it will be ready and waiting, you’re prepared to sell to buyers who need to move fast.

Realtor Snowbird Marketing: They are Everywhere, Ready to Buy

Anyone who has been Florida for any amount of time can feel the population swell during the winter months. To generate listings at this time of year educate potential sellers about how you can market their home directly to this affluent buying market by stressing the relevant facts they will look for in a property.

Some snowbird marketing essentials include information on local senior activities, facts on nearby medical facilities and historical attractions, the accessibility aspects of the home including stairs, steep driveways, etc., and more.

Realtor Holiday Marketing: Homes Show Better During Holidays

With the right marketing message you can convince sellers that the holidays offer some of the best opportunities to list and show a house because the property will be filled with holiday decorations and holiday cheer. Buyers love homes that reach them on an emotional level and the holidays represent a great time to have a buyer fall in love with a house for sale. But that can only happen if you have convinced the seller to list the house, putting it on the market and ready to sell.

Realtors – Experienced Marketing Assistance is a Click Away

At TampaBayWriter we are professional copywriters who deliver fresh, never plagiarized realtor-specific writing solutions including website copywriting, custom blog writing, writing effective MLS listings, and writing compelling content for other marketing avenues such as LinkedIn, postcards, e-mail blasts and more.

When spending your marketing dollars to drive listings and sales during the winter months it’s crucial to have experienced marketing expertise by your side.