Tampa Business and YouTube Marketing
You own a Tampa business. You are thinking about starting a YouTube marketing channel for your business. But before you hire a YouTube scripting professional such as TampaBayWriter.com there are several crucial questions to answer to make sure you’re not spinning your wheels and wasting your time.
Why YouTube as part of your marketing mix?
Answer honestly because there is no shortage of competition for views and subscribers on YouTube. Are you looking to drive traffic to your corporate website? Are you looking to complete your marketing mix through a dynamic online presence?
If you think you’ll put out a video and make a barrel of cash think again. Think of YouTube marketing as a visual drip campaign that builds over time but one that has very little cost to get noticed. Finding an audience on YouTube takes time and effort so please understand this or you may be sorely disappointed.
Who is your target market?
One of the worst misconceptions that many businesses have when starting a YouTube channel, a blog, or starting online content is that they choose a niche or topic because they think it will be popular and not because it’s an area that is actually relevant to their specific business. Define your target market and create content specifically for that market.
Who is your YouTube competition?
Before starting your corporate channel do research to find out which other YouTubers are targeting your audience. Search YouTube for the specific key words related to the market you’re after. If there are other YouTubers making videos about the same topic (and odds are, there are), you can find ways to differentiate your videos, messaging and more to dominate the competition.
Do you have the capacity to consistently new videos?
Like your corporate blog on your website, posting regular content is crucial when it comes to building a successful YouTube channel and subscriber base. Be realistic. Consider how long it will take you to make a video and post it. Make sure you’re uploading content often enough that your viewers won’t forget about you.
Need help? Ask TampaBayWriter.com.
How are you going to make your videos?
Will your videos be animated, stock footage or live action? Will you shoot them with a web cam, on your phone, or do you have a video camera? How will you edit your videos together? Think about the tools you have at your disposal, and figure out if you can make do with what you’ve got or if you’ll have to invest in professional assistance.
How to measure YouTube success?
Goals may differ depending upon reasons for starting a new YouTube channel such as total number of views, the number of views on a single video, number of subscribers, traffic driven to your website, and more.
Track your progress and tweak as necessary for best results.
Before you hire a YouTube scripting professional such as TampaBayWriter.com answer the crucial questions above to make sure you’re not spinning your wheels and wasting your time. When you’re ready to get started give us a call, we can help.